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Customer Retention: It’s Easier Than You Think
I’ve been a customer of the same insurance company since I was 16 — and I have grandchildren older than that who are insured by the same company. I’ve been married for 14 years. One local agency has...
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Customer Retention: Take 2
Today, I took our 9-year-old shopping. He’s outgrown every school uniform shirt he owns, and taken the knee or the hem out of every pair of pants. He can wear khaki shorts to school, but he has to...
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Getting to “Wow”
I had a “wow” shopping experience the other day at Central Market, picking up ingredients for a salad. Since I have a serious tomato allergy, I’m not one of those people who picks up and tests each...
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